Analysis of Circular Fashion within The Scope of The Basic Components of Circularity

Abstract

The speed at which the fashion sector uses natural resources and the damage it causes to our blue planet is increasing every day. This situation has made it urgent and important to identify, plan, implement and develop in detail the methods, processes and activities related to circularity in fashion. Directing change towards circular fashion requires the rapid transformation of every linear process, transaction and activity into a circular one. The contribution of circularity to creating circular fashion can be achieved by correctly and effectively structuring the concept. This study was conducted to analyze circular fashion within the scope of the basic components of circularity (Basic principles, Aims and Facilitators). Descriptive analysis technique was used in the study. As a result of the study; basic principles, aims and objectives, and facilitators in circular fashion were determined. Basic principles include reduction, sustainable and circular production, innovative business models, durability, longevity, use of renewable and sustainable materials, reuse, eco-design, sustainability, waste prevention, recycling, renewable energy, etc. Priority issues in the goals and objectives can be stated as stopping global warming, reducing greenhouse gas (GHG) emissions, eliminating waste and pollution, sustainable development, using resources more efficiently, and producing better. The primary facilitating factors are designers, manufacturers, consumers, policies, business models and technology. It has been determined that a common design approach is important for designers and that extended producer responsibility (EPR) practices should be expanded for manufacturers. Comprehensive education and awareness activities for consumers, including the environmental and social impacts of the product, have emerged as one of the essential issues. Ayrıca, “karbon vergisi”, EPR, “kirleten öder”, “attıkça öde” gibi politika araçlarının uygulanabilirliklerinin yaygınlaşması gerektiği tespit edilmiştir. It has been determined that it is important to implement circular business models specifically for the product and to develop technology for its intended use with applications such as digitalization and artificial intelligence.