THE CONCEPTS OF MISSION AND VISION IN ORGANIZATIONS AND THEIR EFFECTS ON ORGANIZATIONS

Abstract

Today, if we can talk about an organization, an enterprise or an institution, we basically mean that we are talking about the foundation, the mission and vision declaration of that enterprise, institution and organization. The mission, which shows what our organization is doing today, is a path to vision that shows what we want to achieve in the future. These are the ultimate plans and tactics put into practice by the organization to reach your strategic goals. In other words, an organization's vision is to tell what it wants to be and do in the future, and its mission is to tell what it is today. At this point, the businesses must have a great mission and vision in order to be able to speak about themselves and have their assets accepted in the global market. In this study, the effects of mission and vision concepts on businesses and organizations are mentioned. In addition, a review of the terms used in the mission and vision declarations of the companies operating in Borsa Istanbul was made. As a result of the research, it was found that firms attach importance to the concepts of creating added value, globalization and sustainability in order to adapt to global economic conditions and market conditions that are focused on leadership and innovation. In addition, it has been determined that businesses attach importance to these behavioral concepts within the framework of the understanding of environment and society