DISSEMINATION OF SLOWING MOVEMENT IN THE TEXTILE AND FASHION SECTOR BY INSPIRING CITTASLOW MOTION

Abstract

The Cittaslow Movement, which emerged as a response to the negative effects of globalization on small cities, was founded in 1999 with the initiative of the mayors of four small urban settlements in Italy and the founder of Slow Food. This movement, which aims to improve the quality of life by preserving and maintaining the local values of the settlements, has been adopted by 30 countries and more than 200 small-scale urban settlements in a short time. This movement is so important that it has to be implemented in all areas of human life. Because natural resources are consumed faster than they should be, and there is a slowdown in every field that is experienced as if it were unlimited. And of course the textile and fashion sector is one of them. Low-cost disposable products cause permanent damage to nature and create a consumption spree. In this study, the Cittaslow movement was inspired by the emergence of a deceleration movement in the fashion sector and we tried to draw attention to what we can do as consumers.