VIOLENCE AGAINST WOMEN WITH A FEAR ATTRACTION SECONDARY ANALYSIS OF PUBLIC SPOTS WITH CONTENT

Abstract

Studies involving human beings have focused on violence in recent years. Because throughout the history of humanity, it is observed that there has not been an increase in the value given to human beings in parallel with the technological developments and the level of civilization. It is observed that violence against women has a dominant position among studies on human beings. Unfortunately, it is a fact that violence against women is practiced in almost every aspect of life, both psychologically and physically. The phenomenon of violence against women, which continues to increase day by day in Turkey and is a bleeding wound among societies, is evaluated in terms of the way it is processed and presented in public spot advertisements. Among the public service advertisements examined, only the advertisements using the anxiety/ fear and fear of death charm type in terms of narrative format were included. Although a significant portion of public spot advertisements are compulsory and frequently encountered in our daily life, research in this field in the literature is insufficient. Regardless of the number of studies dealing with violence against women, any study/research conducted in terms of the importance of the subject will be valuable for the history of humanity and the world of science. The aim of this study is to evaluate and analyze the semiotic analysis of 3 public advertisements containing the issue of violence against women, which were broadcast in Turkey between 2019-2021. Using the semiotic analysis method, different researchers were able to analyze not only within the framework of the language used, but also on the thinking system of people. In this study, a general evaluation has been made based on the elements of the semiotic analysis. In the study, 3 public service advertisements on the theme of violence against women, prepared by the Republic of Turkey Ministry of Labor and Social Services, the Republic of Turkey Ministry of Internal Affairs and the Women and Democracy Association, were included. As a result of the analyzes made using the semiotic analysis technique, it was observed that women were exposed to violence in all 3 public service ads.